Concept Development
Once the design programme is approved, the concept development phase begins. This phase may be broken down into 2 stages:
- Ideation stage
- Concept Statement with Schematics
Once the Design Programme Document is approved, the concept development phase begins. The initial ‘idealization’ stage involves brainstorming design solutions (verbal, sketched or written) before filtering out unworkable ideas and refining the workable ones until one or more main design concepts emerge.
The main design concept is articulated in the form of a written Concept Statement expressing the principal ideas and approach behind the proposed design solution. The Concept Statement is accompanied by Schematic Drawings – quick sketches and graphic visualizations of these main ideas – portraying the siting, orientation, space allocations, circulation patterns, spatial and activity relationships from a variety of perspectives, colour schemes and other important details of the proposed design. Bubble diagrams are refined by the addition of proportion and character.
